Printing Terminology
by London printer Designed4Print Ltd

Printing is the process of reproducing text and images on paper or other materials. It has been an essential part of communication for centuries, and advancements in technology have led to various printing techniques that have revolutionised the industry. Three of the most popular printing techniques used today are lithography, digital printing, and large format printing.
 

Lithography, also known as litho or offset printing, is a traditional printing technique that uses plates to transfer ink to paper. The plate is then inked and the ink is transferred onto a rubber blanket which is then used to transfer the image onto the material being printed. Litho printing is best suited for high-quality printing jobs where precise and accurate colour reproduction is essential. It is commonly used for printing books, brochures, and magazines.

Digital printing, on the other hand, is a modern printing technique that uses digital files to produce high-quality prints. It does not require the use of plates, making it a more efficient and cost-effective option for small print runs or when a quick turnaround time is required. Digital printing is commonly used for printing flyers, business cards, and other marketing materials.

Large format printing, as the name suggests, involves printing on a larger scale than traditional printing methods. It is commonly used to create posters, banners, and other large-scale displays. It uses a combination of inkjet or dye-sublimation technology to print on a variety of materials such as vinyl, fabric, and paper. Large format printing is ideal for outdoor advertising or trade show displays. The high-quality output and durability of large format printing make it a popular choice for businesses and organisations that want to create a big impact.

Each printing technique has its own advantages and disadvantages, and at London printer Designed4Print Ltd we have the knowledge and experience to choose the right one for each job to achieve the best results for our clients.